Sponsorship Opportunities

Introduction

World Pulling International's national truck and tractor pulling circuit is recognized as one of the best national pulling programs in the world. And once you observe our series, it's easy to see why. World Pulling's National Tractor Pullers Association sanctions over 250 events each year, from major pulls like Tomah, Wisconsin and Bowling Green, Ohio, to those in dozens of small rural communities around the country. High horsepower modified pulling tractors incorporate multiple supercharged engines into one torque-generating machine, which throws down over 6000 horsepower against a weight-bearing "sled." the further the tractor pulls, the more weight the sled distributes, so that traction and throttle must make the perfect combination. A virtually perfect pull culminates with the victory cry "Full Pull!"

Tractor pulling has been delivering its own unique form of entertainment for almost 70 years. We know how to provide a fair yet competitive environment for our drivers, and we also know how to deliver exciting racing and entertainment for our fans.

In 2008, the NTPA will host 22 major events on its premier Grand National tour, with some 50 top regional events supporting the Grand Nationals. From there, the NTPA reaches to all corners of rural America through our Member State Associations, in small cities and towns where NTPA pulling is the top entertainment event of the season with a total of more than 250 events each season. With our key sites come all the amenities needed for consumer promotions and business-to-business hospitality.

And, you will gain the buying power of the NTPA fan base - 1.4 million strong each season, and very loyal to sponsors that support the NTPA.

Our operations and promotions personnel are ready to turn-key your sponsorship, so that maximum value is achieved - without draining your in-house resources. At World Pulling International, we want to work to earn your business.

Sponsorship Strategies and Objectives

World-wide truck and tractor pulling is gaining momentum. An affiliation with World Pulling International is a unique sports marketing opportunity that will be tailored for a consumer awareness and corporate exposure program that will target customers alternative to other motorsports programs. The marketing advantages and power of this unique opportunity are unlimited:

INCREASE SALES - through on-site displays, enhancing existing programs and developing new marketing opportunities

INCREASE EXPOSURE - through promotion, cross promotion, and advertising

DEVELOP CUSTOMER RELATIONS - by entertaining existing customers and enticing new ones through hospitality

PROMOTE EMPLOYEE/CUSTOMER RELATIONS - by creating camaraderie and increasing productivity through incentive programs

GENERATE MORE PERCEIVED VALUE IN BRAND - by becoming affiliated with a high-profile, competitive motorsport series

GAIN A HIGHER RESISTANCE TO COMPETITION - by building a loyalty base among motorsports fans who affiliate your products with truck and tractor pulling

INCREASE PRODUCT ENDORSEMENT, REFERRALS FOR YOUR BRAND - from fans who will tell their friends to purchase products that they use and believe in

World Pulling International will commit our resources, a solid performance and our experience to the task of developing a strategic alliance with your firm to achieve measured and proven returns that will enhance your bottom line.

NTPA Championship Pulling Series Menu of Benefits

• Name-in-title rights to Series
• Championship Bonus Award program for top series performers
• Sales & traffic-Driver promotions activated by NTPA at retail
• Company ID prominently placed on pulling trucks and tractors
• On-site Sales & Display rights for each event
• Prominent signage at each pulling event
• Top puller autograph sessions at company sales area at each event
• Prominent ID on World Pulling Officials, trucks, and trailers
• Full-page ads in World Pulling rulebooks and media guides
• Sales content & hyperlink on World Pulling website
• VIP Tickets & Entertainment at targeted World Pulling events
• 12-time, four-color ad schedule in The Puller Magazine, the number 1 pulling publication in the world
• Publicity Support
• Direct mail to the 11,000 National Truck & Tractor pulling competitors
• ID prominently displayed on all collateral materials (market area posters, flyers, advertisements, radio spots, etc.)

Sponsorship opportunities with World Pulling International

PRIMARY SERIES ENTITLEMENT - offers your company a complete menu of benefits, as our # 1 property sponsor. Your company name is now integrated into the official title of our series, and you receive the most prominent exposure platform available in our sport

PRESENTING SERIES SPONSOR - this category delivers affiliation with the series title, as your company gains presenting status of the World Pulling Series

OFFICIAL PRODUCT - World Pulling and the National Tractor Pullers will offer marketing benefits as we promote your product through our media and exposure channels. All companies that choose to become an Official Product of World Pulling International achieve category exclusivity with the sanctioning body

BROADCAST SPONSOR - World Pulling can offer a cost-efficient media buy through the median of television. Programming is available through various networks and producers, capturing the essence of pulling to a large, captive audience.

WEB SITE ADVERTISER - Pull fans from around the USA - and the world - rely on World Pulling's web site (www.ntpapull.com) for all the latest in news and event updates. We offer site promotions, product, and service promotion, and also hyperlinks to your site as part of an Internet sales program that will generate sales activity for your brand.

For more Information, Contact Gregg Randall