Marion, Ohio—Following a successful debut season in 2024, the National Tractor Pullers Association (NTPA) is proud to announce a three-year extension of its partnership with Beck’s, the largest family-owned retail seed company in the United States. The renewed agreement will continue through the 2027 season and builds on a shared commitment to agriculture, community and performance.
As the Official Seed Company of the NTPA, Beck’s brought a new level of engagement to pulling fans, competitors, and rural communities in its first year of sponsorship. Representatives from Beck’s attended more than 50 national NTPA events in 2024, building connections with fans and reinforcing the company’s deep commitment to agriculture.
“Our investment with the NTPA naturally connects and introduces more opportunities to execute our mission of helping farmers succeed,” said Scott Beck, president of Beck’s. “Whether it’s in the field or in the grandstands, we’re here to be the difference.”
Founded in 1937 and based in Atlanta, Indiana, Beck’s has grown from an 80-acre family farm into the third-largest seed brand in the United States. The company’s focus on servant leadership, innovative research, and legendary customer service has helped farmers achieve success from generation to generation.
“The pulling business—and the seed business, as I understand it—are both built on commitment,” said Gregg Randall, the NTPA’s Executive Director. “Our fans trust the horsepower of our competitors, and Beck’s customers trust the quality of their products. We’re honored to continue this partnership built on shared values, respect, and performance.”